Marketing that creates measurable, impactful GROWTH!
MORE EFFECTIVE RETURN ON MARKETING INVESTMENT AND AGILITY
We are not your 'normal' Marketing firm...
When you hear ‘Marketing Firm’, we know that creates an immediate reaction. Most of the time, it’s not a pleasant reaction.
- Visions of the same old ‘playbook’. – Random tactics, expensive websites and no measurable return.
- Not taking the time to understand the business. We’ve heard a CEO ask if his previous firm was even listening to him.
- Value is measured in tactics or deliverables (For $X /month you get 2 blogs, 3 emails, 5 social posts, etc…)
How do we differ?
WE HAVE WORKED TOGETHER FOR OVER 15 YEARS NAVIGATING BUSINESS DISRUPTION, TRANSFORMING BUSINESS MODELS AND IMPLEMENTING NEW WAYS TO APPROACH MARKETING TO GAIN THE RESULTS AND IMPACT ON BUSINESSES TO DRIVE GROWTH.
IN OTHER WORDS, A MEASURABLE RETURN ON YOUR MARKETING DOLLARS AND CLEAR IMPACT ON YOUR BUSINESS.
How do we do it?
(at a high level)
MarTech / Marketing Operations
Growth Machine
Success for a growth team is not to find a single successful growth tactic. Success is building a growth machine, bringing three components together:
SCALABLE — PREDICTABLE — REPEATABLE
Understanding
Design Thinking / Design Sprints
We have found proven success by leveraging methods like, Design Thinking, to uncover deep understanding and empathy for the target audience. This insight is the foundation to building anything successful
Agile / Iterative Approach
Agile Marketing
We take an iterative (build, measure, learn) approach to gain validated learning.
That means more transparency, getting more done, getting the right stuff done, adapting to change, and less risk of missing the mark.
Data Driven
Measurable Insights
We believe any company’s approach should be grounded in leveraging data and analytics to gain the insight to create impactful hypotheses to test and learn from.
DIGITAL
True fusion of Technology and Marketing
We combined Marketing and IT over 8 years ago. We bring several years of experience and knowledge of combining the art and science of marketing to achieve truly measurable results. It’s a mindset and approach. The ability to apply digital is a needed skill in today’s world, but not everyone can do it.
Examples
Marketing-Driven Innovation
DESIGN THINKING
By leveraging a Design-Thinking approach to a problem we observed in the commercial office market; in 6 months we took pencil sketches to illustrations to photo-realistic renderings to eventual physical prototype of a suite of products to Beta Launch.
THE RESULT:
$4M QUOTED IN THE BETA LAUNCH & SILVER AWARD AT NEOCON
VERTICAL MARKET TURNAROUND
DESIGN THINKING
We drove a massive turnaround for a vertical market that had a downward trend of 15% year-over-year with no new product innovation.
We approached the market through Design Thinking to uncover deep understanding and empathy for the customer and iteratively worked (Agile) to position and message to the target audience. We leveraged analytics to target potential customers with a higher propensity to buy.
THE RESULT:
25% GROWTH IN SALES FROM PREVIOUS YEAR & 40% INCREASE IN DEMAND
DEMAND GENERATION
AGILE & DATA-DRIVEN APPROACH
Marketing in a mature organization, with a declining core product with no future of innovation we were forced to reinvent as an organization.
THE RESULT:
THRU A DATA-DRIVEN AND AGILE/ITERATIVE APPROACH WE LEVERAGED DIGITAL STRATEGIES TO INCREASE DEMAND BY 300% IN 4 YEARS.