Marketing, Innovation, & Digital Transformation is all predicated on UNDERSTANDING your customer
ACCORDING TO IDEO
WE USE DESIGN THINKING SESSIONS FOR:
Strategic Planning Sessions
Everything we do starts with understanding
it's the cornerstone of who we are
READY TO CHANGE IT UP?
A MARKETING-DRIVEN “INNOVATION” EXAMPLE
LEVERAGING HUMAN-CENTERED DESIGN
Marketing then met with customers, architects, & interior designers on the pencil sketches for feedback. Yes, you read that right, bare MVP paper prototype. And yes, it’s scary.
By that time enough insight had been gathered to develop actual physical prototypes. Put a landing page on the web to get more feedback & to learn on positioning and messaging, digital tactics, etc.
Took the prototype to a national tradeshow and won an award for it’s product category!
WANT TO READ MORE ABOUT THIS MARKETING-DRIVEN 'INNOVATION'?
We walked you through some of the main milestones. COMING SOON
WANT TO LEARN HOW TO ADOPT HUMAN CENTERED DESIGN + AGILE + LEAN?
We firmly believe, and have proven through our experiences, that leveraging human-centered design + our other methodologies (Lean & Agile) marketing magic will happen. Let’s start by having a conversation to learn more about you.