Design Thinking for Marketing

human-centered marketing

Marketing, Innovation, & Digital Transformation is all predicated on UNDERSTANDING your customer

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ACCORDING TO IDEO

Human-Centered Design is a process that starts with the people you’re designing for (CUSTOMERS) and ends with new solutions (collateral, campaigns, experiences) that are tailor made to suit their needs.

 
Human-Centered Design for Marketing

WE USE DESIGN THINKING SESSIONS FOR:

Human-Centered Design is a process that starts with the people you’re designing for (CUSTOMERS) and ends with new solutions (collateral, campaigns, experiences) that are tailor made to suit their needs.

Strategic Planning Sessions

Website Development

Collateral Creation

Understanding - Customer Empathy

Everything we do starts with understanding

it's the cornerstone of who we are

Are you interested in learning how to adopt this methodology? Let’s discuss our training options.

 

READY TO CHANGE IT UP?

Wondering why your messaging keeps missing the mark? The output of whatever you are creating is not producing the results you had planned for? Let’s talk about it, we most likely can help!

Human Centered Design and Marketing

A MARKETING-DRIVEN “INNOVATION” EXAMPLE

LEVERAGING HUMAN-CENTERED DESIGN

Marketing got outside the four-walls of the business and met with several Architects and Interior Designers to discuss trends, issues, challenges, pain points, etc.

Leveraged this initial feedback, tweaked design and created actual illustrations. Then met with others to get more feedback.

Marketing created a hypothesis based on the pain points surfaced and produced literal pencil sketch drawings on paper. The equivalent of the “napkin sketch”.

Based on that, further refined the illustrations & produced photo renderings. And created a MVP collateral piece over the weekend…And yet again, sought out more feedback.

Marketing then met with customers, architects, & interior designers on the pencil sketches for feedback. Yes, you read that right, bare MVP paper prototype. And yes, it’s scary.
By that time enough insight had been gathered to develop actual physical prototypes. Put a landing page on the web to get more feedback & to learn on positioning and messaging, digital tactics, etc.
Took the prototype to a national tradeshow and won an award for it’s product category!
Design Thinking Marketing E-Book

WANT TO READ MORE ABOUT THIS MARKETING-DRIVEN 'INNOVATION'?

We walked you through some of the main milestones. COMING SOON
 

WANT TO LEARN HOW TO ADOPT HUMAN CENTERED
DESIGN + AGILE + LEAN?

We firmly believe, and have proven through our experiences, that leveraging human-centered design + our other methodologies (Lean & Agile) marketing magic will happen. Let’s start by having a conversation to learn more about you.