
human-centered marketing
Marketing, Innovation, & Digital Transformation is all predicated on UNDERSTANDING your customer

ACCORDING TO IDEO
Human-Centered Design is a process that starts with the people you’re designing for (CUSTOMERS) and ends with new solutions (collateral, campaigns, experiences) that are tailor made to suit their needs.

WE USE DESIGN THINKING SESSIONS FOR:
Human-Centered Design is a process that starts with the people you’re designing for (CUSTOMERS) and ends with new solutions (collateral, campaigns, experiences) that are tailor made to suit their needs.
Strategic Planning Sessions
Website Development
Collateral Creation

Everything we do starts with understanding
it's the cornerstone of who we are
Are you interested in learning how to adopt this methodology? Let’s discuss our training options.
READY TO CHANGE IT UP?
Wondering why your messaging keeps missing the mark? The output of whatever you are creating is not producing the results you had planned for? Let’s talk about it, we most likely can help!

A MARKETING-DRIVEN “INNOVATION” EXAMPLE
LEVERAGING HUMAN-CENTERED DESIGN
Marketing got outside the four-walls of the business and met with several Architects and Interior Designers to discuss trends, issues, challenges, pain points, etc.
Leveraged this initial feedback, tweaked design and created actual illustrations. Then met with others to get more feedback.
Marketing created a hypothesis based on the pain points surfaced and produced literal pencil sketch drawings on paper. The equivalent of the “napkin sketch”.
Based on that, further refined the illustrations & produced photo renderings. And created a MVP collateral piece over the weekend…And yet again, sought out more feedback.
