Fractional or Part-time CMO / Marketing
The game is changing fast. There are so many critical facets of Marketing today – data, technology, personalization, automation, funnel, conversion, branding, segmentation, insights, experience (the list goes on and on…) that it’s challenging to have a team or single resource that can keep up and have a major impact.
Let our unique approach and model help your team drive GROWTH.
Why might you need a fractional CMO (or Marketing/Digital Leader) and what is one?
Is your company growing, but not quite ready for a full-time CMO or head of Marketing?
Are you stagnant and need some outside help to bring a fresh, different perspective?
Are you looking to transform your business and want a leader with experience driving change?
Do you need to bring groups together that have historically worked in silos, such as looking to combine Marketing & Innovation or Technology?
The vision or major strategies to drive growth have been decided, everyone is bought in but nothing is getting done?
A fractional CMO or VP of Marketing can come in and engage for a longer period of time than typically associated with a ‘project’. They will be a part of your team and truly embrace the role of helping your company grow, while mentoring, coaching and helping your employees grow their careers as well.
Benefits of the fractional approach
Commitment & Partnership
We are in it for the long haul, and work beyond making recommendations to ensure changes are implemented and KPIs are monitored.
We get our hands dirty and work at both the strategic and tactical levels.
IMPACT to cash flow
Align your cost and impact to cash flow with results. When you work with us we are part of the team. This allows the company to absorb the cost of a resource on an on-going basis, alongside new revenues that we bring in.
accountable & measurable
We work beyond the initial roadmap and help you iterate through the implementation and execution of the agreed upon strategies. And we are not opposed to exploring compensation models that tie fees to performance metrics.
while you search
Finding the ‘right’ candidate in today’s world is a challenge. Don’t wait for a lengthy candidate search, start making an impact by working with OneDayOne immediately. Then, if the right candidate does come along, they will fill a warm seat.
Instead of missing out on an opportunity to drive impactful growth initiatives for your business, get the skills for a fraction of the cost of a full-time hire, with full-time hire impact.
New employees take time to ramp and bring their own singular biases and experiences to the job. People tend to gravitate to what they are comfortable with and what they know vs what might be right for your business. We are able to leverage our combined experiences and knowledge to drive results.
A Key Differentiator
Not only is Marketing Strategy & Execution paramount to your success, but so is alignment! We have years of experience aligning critical functions like IT & Marketing along with Innovation & Marketing. Now more than ever, you need to have your IT, Marketing and Innovation teams working together.
Our Approach is Different
We merged IT & Marketing over 8 years ago and have consistently applied technology to drive customer experience and measurable results in Marketing.
In a game where the rules are changing constantly, you need resources that are not only comfortable with change, but can actually effectively drive change within the organization.
We have been working with Agile for over 10 years – first in IT with Software Development and then 5 years ago we started in Marketing. Agile is first a mindset and then a set of tools. That growth mindset is key!
Each one of us bring a unique approach and background to the table that allows us compliment and play off of our strengths to make the output even more valuable. So it could be one of us, it could be three of us or any combination there of. It’s about leveraging the right resource or combination of resources to drive growth.
Product, Technology, Marketing, Sales, Distribution lines are blurring rapidly. Our experience comes from actually living this world. And not just from the strategy and implementation, but also understanding first hand how change can impact an organization. Navigating this space isn’t easy, but transforming and driving growth isn’t easy either. Let’s work together to figure this out.
How to Engage
The likelihood of us covering everything in our writing and answering all of your questions is highly unlikely. Give us a call—it would be much easier to discuss. We are flexible with our engagements, and if nothing else, we get to meet you and have an interesting conversation.