design thinking & design sprints
Think about a challenge you are facing in your business. What if you could solve it inexpensively in as short as a week?
You Can with
Design Sprints put your customer at the center regardless of the challenge at hand. Whether you have marketing, innovation, digital transformation or some other business-related challenge, UNDERSTANDING your customer is the critical component.
Bringing your Customers, Employees and Partners to FIX, IMPROVE, or even completely TRANSFORM a situation could make difference in your business.
And to address your challenge very inexpensively in as short as a week?
THAT’S THE POWER OF A DESIGN SPRINT
DESIGN sprints are designed to work with people:
It has become increasingly difficult for companies to engage in the typical 18-24 month R&D project. Technology is changing rapidly and so are customer’s needs — this makes it impossible to ‘wait’ to launch something to the market.
Even the Lean Startup Movement (which we love as well) moves fast and minimizes waste, however it lacks the empathy and co-designing practices that are needed to understand what the customer actually needs. Lean Startup tests ON people through scientific experiments and hypotheses. Think A/B testing. There’s a time and place for Lean Startup.
When you leverage Design Thinking, you test with users. The users are co-developers. They become empowered to ideate fixes and improvements and even help create new solutions.
Example Custom Design Sprint Sessions
Take a look at some of these sample custom Design Sprint Sessions that we have held with our clients.
What's your business challenge?
Contact Us to discuss building a custom Design Sprint session or Workshop for you.
Design Thinking process is to gain an empathic understanding of the problem you are trying to solve.
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A MARKETING-DRIVEN “INNOVATION” EXAMPLE
LEVERAGING HUMAN-CENTERED DESIGN
WANT TO READ MORE ABOUT THIS MARKETING-DRIVEN 'INNOVATION'?
Old school marketing that taught us to launch products into the market & use brute force to make them appealing to customers is outdated and inefficient.
The “make and sell” strategies of yesterday are crippled and unable to perform effectively in this new data-driven service economy.