THE ODO Blog

What Happened After Quitting My Job of 15 Years — A Year in Review

What Happened After Quitting My Job of 15 Years — A Year in Review

Fifteen years at one single company. My first job out of college, and I was there for fifteen years. Fifteen years of ‘climbing the corporate ladder’, as they say. Overseeing teams, taking on new responsibilities…
What is Design Thinking?

What is Design Thinking?

Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with…
Traditional Marketing vs Agile Marketing : Round 4 - Metrics

Traditional Marketing vs Agile Marketing : Round 4 - Metrics

To start, I don’t think this is actually a Traditional Marketing vs Agile Marketing battle at all. But measurement, the right kind of measurement, is far too important to not talk about. It’s only been…
Traditional Marketing vs Agile Marketing : Round 3 - Autonomy

Traditional Marketing vs Agile Marketing : Round 3 - Autonomy

In our last battle round about productivity, we commented on how Agile is no miracle worker, however, once we implemented it we noticed a radical shift in the department. Not only was there more output…
Understanding and Design Thinking...

Understanding and Design Thinking...

Many businesses are in touch with their customers from an information perspective, but not necessarily an insights perspective. The purpose of insights is to connect head and heart knowledge—information plus inspiration. Too often, information just…
Traditional Marketing vs Agile Marketing Battle : Round 2 - Productivity

Traditional Marketing vs Agile Marketing Battle : Round 2 - Productivity

Agile is no miracle worker, but shortly after adopting it our execution changed radically in the department. Not only from the output, but team culture, happiness, there was a renewed sense of pride, and we…
Traditional Marketing vs Agile Marketing Battle : Round 1 - Transparency

Traditional Marketing vs Agile Marketing Battle : Round 1 - Transparency

How many times have you, your team, your Marketing department, or even your agency gone behind the curtain and then 6-8 weeks later pop out for the big reveal of the massive campaign they had…
When will Design Thinking and Agile be the norm for Marketing and Marketing Agencies?

When will Design Thinking and Agile be the norm for Marketing and Marketing Agencies?

In the last two months, we have run into no less than four companies that are struggling with their current Marketing agencies. While each decision maker has been wildly successful, they still managed to get…
Digital Transformation - How Change Happens...

Digital Transformation - How Change Happens...

At OneDayOne, we love the portion of Good to Great below. So many people want to talk about ‘transformations’ and set up massive ‘projects’ to transform their businesses. We have heard plenty of stories of…
The Marketing Proof Gap : How are you proving the value of Marketing?

The Marketing Proof Gap : How are you proving the value of Marketing?

And now in our short time in starting up at OneDayOne, we have had numerous conversations with presidents and leaders of organizations that know they need to ‘do’ marketing and need to invest in it,…
Sales Development Function Justification

Sales Development Function Justification

One of the most impactful programs that we have experience with is the implementation of a solid Sales Development program. The need for a Sales Development program didn’t come from reading a book or an…
Life is People! - Life lesson in career transition

Life is People! - Life lesson in career transition

Life is People! – Life lesson in career transition By Eric Schmidt I had the fortune of meeting with a colleague recently who had worked at a company for 30 years before leaving – and…
What's it mean to become a data-centric organization?

What's it mean to become a data-centric organization?

What does it mean to become a data-centric organization? By Eric Schmidt Data alone doesn’t change the world. People do. Moving to a data-driven organization can be scary.  Especially when you have been a successful…
Wholesale Distribution Disruption

Wholesale Distribution Disruption

Research indicates we are at a strategic inflection point with wholesale distribution – a time in the life of a business when its core fundamentals (or progress) are about to change. This inflection point offers…

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