What Happened After Quitting My Job of 15 Years — A Year in Review

Fifteen years at one single company. My first job out of college, and I was there for fifteen years. Fifteen years of ‘climbing the corporate ladder’, as they say. Overseeing teams, taking on new responsibilities and ultimately working for a company with the personal drive and passion to want to make an impact, a difference and/or just wanting to do something more than just the corporate routine. Ok, the last statement may come across a bit superficial — but there’s truth to wanting to do good work. And wanting to make a difference. And, if possible, do something greater than what is within my own little bubble.

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What is Design Thinking?

Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.

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Traditional Marketing vs Agile Marketing : Round 4 – Metrics

To start, I don’t think this is actually a Traditional Marketing vs Agile Marketing battle at all. But measurement, the right kind of measurement, is far too important to not talk about. It’s only been about three months into this new business (OneDayOne) but we have worked in and led marketing departments for 15 years and in both environments, there are far too many people that are unwilling to get serious about metrics.

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Traditional Marketing vs Agile Marketing : Round 3 – Autonomy

In our last battle round about productivity, we commented on how Agile is no miracle worker, however, once we implemented it we noticed a radical shift in the department. Not only was there more output in that more projects were ‘completed’, but the team had a greater sense of pride, they felt empowered and the culture of the team had shifted.

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Traditional Marketing vs Agile Marketing Battle : Round 1 – Transparency

Agile Marketing vs Traditional Marketing

How many times have you, your team, your Marketing department, or even your agency gone behind the curtain and then 6-8 weeks later pop out for the big reveal of the massive campaign they had been working on? Only to find out it was a miss. The stakeholders were surprised and not the good kind. The scope crept. The messaging didn’t resonate. Expectations shifted. The goal was ambiguous. And the massive campaign turns into (best case) a partially salvageable miss, or, in many cases, a complete miss.

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When will Design Thinking and Agile be the norm for Marketing and Marketing Agencies?

In the last two months, we have run into no less than four companies that are struggling with their current Marketing agencies. While each decision maker has been wildly successful, they still managed to get roped into having signed long-term contracts with no measurable goals and/or objectives for the agency to achieve. In other words, there is nothing to hold these agencies’ feet to the fire. This inevitably creates frustration, angst and a really bad name for Marketing.

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The Marketing Proof Gap : How are you proving the value of Marketing?

Marketing Proof Gap

And now in our short time in starting up at OneDayOne, we have had numerous conversations with presidents and leaders of organizations that know they need to ‘do’ marketing and need to invest in it, but for them it’s painful and a necessary evil. In one conversation we had, Marketing was equated to writing that ‘thank you’ note for the $10 bill that grandma sent you when you were a kid. You have to write the thank you because you love grams, but taking the time to do so is a kind of a pain.

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