Many businesses are in touch with their customers from an information perspective, but not necessarily an insights perspective. The purpose of insights is to connect head and heart knowledge—information plus inspiration. Too often, information just describes phenomena with no clear path of what to do with it. But the best insights reveal behaviors or phenomena and point to solutions or ideas. And because insights are grounded in human needs and desires, they lead to ideas that create value in people’s lives.
Continue readingDigital Transformation – How Change Happens…
At OneDayOne, we love the portion of Good to Great below. So many people want to talk about ‘transformations’ and set up massive ‘projects’ to transform their businesses. We have heard plenty of stories of projects being written off and huge disappointments from engagements that never delivered the results you desired. In our experience the results come from a continuous commitment to improving your business. It’s your mindset, approach—working in an agile, iterative, and build-measure-learn way—and people that really make it happen.
Continue readingSales Development Function Justification
One of the most impactful programs that we have experience with is the implementation of a solid Sales Development program. The need for a Sales Development program didn’t come from reading a book or an article or anything like that. It came from practical, real-world experience of trying to increase sales through a channel.
Continue readingLife is People! – Life lesson in career transition
What’s it mean to become a data-centric organization?
Wholesale Distribution Disruption
Research indicates we are at a strategic inflection point with wholesale distribution – a time in the life of a business when its core fundamentals (or progress) are about to change. This inflection point offers an opportunity to grow to new heights, but could also just as likely signal the beginning of the end. Many distributors are wrestling with this inflection point by exploring incremental growth and cost reductions. Most have faced evolutionary change (ex: geographic expansion into contiguous markets, extension of product offerings into complementary categories), but few have faced truly transformational change.
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