Traditional Marketing vs Agile Marketing : Round 4 – Metrics

To start, I don’t think this is actually a Traditional Marketing vs Agile Marketing battle at all. But measurement, the right kind of measurement, is far too important to not talk about. It’s only been about three months into this new business (OneDayOne) but we have worked in and led marketing departments for 15 years and in both environments, there are far too many people that are unwilling to get serious about metrics.

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