Traditional Marketing vs Agile Marketing Battle : Round 1 – Transparency

Agile Marketing vs Traditional Marketing

How many times have you, your team, your Marketing department, or even your agency gone behind the curtain and then 6-8 weeks later pop out for the big reveal of the massive campaign they had been working on? Only to find out it was a miss. The stakeholders were surprised and not the good kind. The scope crept. The messaging didn’t resonate. Expectations shifted. The goal was ambiguous. And the massive campaign turns into (best case) a partially salvageable miss, or, in many cases, a complete miss.

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