When will Design Thinking and Agile be the norm for Marketing and Marketing Agencies?

In the last two months, we have run into no less than four companies that are struggling with their current Marketing agencies. While each decision maker has been wildly successful, they still managed to get roped into having signed long-term contracts with no measurable goals and/or objectives for the agency to achieve. In other words, there is nothing to hold these agencies’ feet to the fire. This inevitably creates frustration, angst and a really bad name for Marketing.

Continue reading